Today’s episode is a solo show and I am sharing with you why I believe you are getting marketing all wrong. But don’t worry – it’s not all doom and gloom, the truth of it is you are probably getting more of it RIGHT than you even know.
Let’s talk about all the aspects of marketing, not just the sales and promotions stuff – which is often confused for an interchangeable phrase for Marketing.
The truth is sales and promotions only make up a small part of the marketing mix.
I take you back to my uni days and share with you the 7 Ps of Marketing – plus 2 more I think are critically important for creative business owners.
Hope you enjoy xox