Do you want to make more money than you are making now?
Then pay attention.
One of the biggest mistakes we see business owners making over and over, and OVER AGAIN, is that they make it too hard or too confusing for people to actually pay them. You might be growing your list, increasing your readership, expanding your social media – that’s great – but if you are not giving people clear and simple ways to hand over their cash to you, you are going to struggle.
There are two parts to this problem. Let’s look at the first one today, and we will tackle the second part next week.
Your first stop needs to be, taking a look at your offerings.
What are you selling?
It is amazing how many times we talk to businesses who wish they were achieving more sales and yet when we ask them to list their offerings (or we take a peek at their website) we soon discover there are only one or two ways their business is bringing in income.
I have fallen into the trap myself. When I first started consulting, the only way you could spend money in my business was to email your enquiry for one-on-one coaching.
I did a bit of work that first three months but nowhere near what I had hoped for. The money coming into the business did not reflect the exposure I was getting, or the number of people who were heading to my website.
Simple fact is, I was making it too hard for people to spend any money with my business.
If you feel like you have hit a slump, like you should have got closer to financial goals by this point in the year, maybe you just don’t have enough for sale.
Head over now to your own site, or to your store, and take stock of what is available for purchase. Are there ways you can diversify?
Diversify is just a fancy way of saying “Enlarge or vary your range of products or field of operation.”
If you have a product-based business, spend some time doing creative play. Is there a new product you have been planning on testing? If you sell cards for example, do you have designs that would look good as wall prints? Is it possible to make your designs available for digital download?
For service-based businesses, you might need to dedicate time towards preparing that new course you have been planning, or finding new ways for clients to connect with your business. If you offer long-term service packages look at offering a short-term express option. If you are unsure about it, perhaps make it available for a limited time. E-books and other resources that don’t require a money for time trade can be a great way to boost your bottom line.
There are loads of ways to increase what you have to offer, leverage your skills and deliver more products.
Have fun with the challenge and see if you come up with new ways to take your skills to your customers.
Try something new.
Tell us in comments what you come up with – we would love to hear.
Next week we are going to tell you about how to make it easier for people to actually buy the offerings you do have.